It is a chocolate lover’s idea of a perfect postage stamp: Everything is cocoa-scented and even the glue tastes like chocolate when licked. To celebrate Belgium’s renowned chocolatiers, in 2013 the country’s post office, Bpost, launched a set of limited-edition stamps that smelt and tasted like chocolate.
More than 500,000 stamps were printed on special paper imbued with the aroma of cocoa and covered in a glue to looked and smelt like chocolate and melted on the tip of your tongue just like a piece of chocolate.
The five limited edition stamps from the Belgian post office Bpost celebrated the country's renowned chocolatiers and featured chocolate in all its forms.
The secret of Bpost’s tasty stamps was in their glue: It contained 40 percent of a cocoa product and was developed by an international team of fragrance and taste experts from Belgium, Germany, the Netherlands and Switzerland after a thorough research on scratch-and-sniff technologies.
The special stamps featured famous Belgian chocolate in its various delicious forms: sprinkles, chocolate, nutella, rough pieces and chocolate bars. “It is not the first scented stamp … but this time it has been combined with a flavour,” the Belgian postal service said.